Smell is the era of brand marketing

"If you are looking for ways to increase sales, the best way is to  appeal to emotions, and the highway to the emotion is through smell"
- neuroscientists, a psychiatrist, a Chicago "smell and taste treatment research fund company" founder
--Dr.AlanR.Hirsch

For several years, various types of businesses have been utilizing the  science of smell and Scent Marketing to their advantage, allowing them to dictate brand loyalty and higher profits. Companies like Nike, Apple and Starbucks benefit from this by dispersing specific, strategically  formulated scents throughout their stores, and even in their products. These scents are used to trigger a certain emotion in potential customers, subtly encouraging them to not only attach a scent to their brand (brand image), but also to spend more time in their stores or places of business (customer experience), all the while creating  positive memories with those scents that will keep them going back to the product or service (brand loyalty). 

Sensory  marketing, which aims to appeal to the senses in order to create  sensory experiences through sight, sound, touch, taste and smell, is becoming increasingly important in the way brands connect with their clients.

Olfactory marketing, one of the most sophisticated techniques, is a stimulation technique capable of transmitting values by taking advantage of our sense of smell, one of the senses with the largest impact on  memory.

A  simple fragrance is capable of transporting us to distant places in our memory. And that is the magic around which centers Akewuele: to use the sense of smell as a new channel of communication, much more powerful than sight or sound, to awaken emotions and feelings through olfactory marketing techniques.

The  market is searching for new ways to captivate and attract  clients. Olfactory marketing is a stimulation technique that is able to  transmit  values by taking advantage of the capabilities of our sense of  smell.